Tools & Tips

Pipeline to Quota Ratio: How Much Do You Really Need?

By Scott6 min read

Everyone says you need 3x pipeline coverage. But that number is made up. Here is how to figure out what you actually need.

Why 3x Is Wrong

The 3x rule assumes a 33% win rate. But win rates vary wildly by segment, product, and sales cycle. A rep with 50% win rate needs 2x. A rep with 20% win rate needs 5x.

Calculate Your Real Number

Required Pipeline = Quota ÷ Win Rate

Factor In Sales Cycle

If your sales cycle is 90 days, you need that coverage 90 days before quarter end. Pipeline created in month 3 will not close in time.

💡 Pro tip

Track your personal win rate, not the team average. Your pipeline needs are based on YOUR conversion, not someone else's.

Bottom Line

Forget the generic 3x rule. Know your win rate, calculate your real coverage need, and build pipeline early enough to close.

Track your commission accurately

Stop guessing. Know exactly what you are earning.

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